More White Space and a Smaller Google Logo

In May, Google started to change the logos used by its services to make them look more consistent. Tony Ruscoe compiled a list of the new logos and it's clear that the service names are more visible.

The updated Google logo is now displayed on Google's search results pages and you'll notice that it's smaller and there's more space at the left of the page. Another change is that the SearchWiki buttons are placed next to the "cached" and "similar" links.

Google constantly runs experiments that test different font sizes, background colors, padding values to determine which one is the best. For example, last year Google tested three versions of the search results pages and the one with the least white space was the most popular.