Accessing Facebook from a Internet cafe can now be done more securely

Facebook Introduces Disposable Passwords:Moving to enhance online security, Facebook on Tuesday said that it will soon offer users the ability to receive one-time passwords on their mobile phones and that it has already enabled the ability to sign out of Facebook remotely.

"[W]e're launching one-time passwords to make it safer to use public computers in places like hotels, cafes or airports," said Facebook product manager Jake Brill in a blog post. "If you have any concerns about security of the computer you're using while accessing Facebook, we can text you a one-time password to use instead of your regular password."

Passwords have long been considered the weak link in computer security, due to widespread disinterest in trying to remember passwords that are long enough and complicated enough to defy brute force attacks. Passwords that are too short or are based on words in dictionaries can generally be defeated by automated guessing attacks.

A survey released on Tuesday by Internet security company Webroot underscores the problems with passwords.

The company found that 47% of Facebook users, among the over 2,500 people surveyed, use their Facebook password for other online sites and 62% of Facebook users never change their passwords. It also found that only 16% of respondents bother to create passwords longer than 10 characters and that 41% of respondents have shared passwords with at least one person over the past year.

Facebook's decision to offer disposable passwords at least provides stronger security for those who want to make the effort. In a few weeks, as part of a gradual roll-out, Facebook users will be able to text "otp" to 32665 on a mobile phone and immediately receive a password that will work one time and will expire in 20 minutes.

This should help ensure that anyone shoulder-surfing while you log in to your Facebook account from a cafe won't be able spy your regular password and later hijack your account.

Facebook is also providing users with an overview of recent login activity under the Account Security section of their Account Settings page. This recent login list offers a way to see whether one's account has been accessed from an unexpected location. It also offers the ability to remotely close sessions that one may have forgotten to terminate, such as when one logs into Facebook through a friend's phone.

Facebook is not alone in addressing cloud security concerns. Google provides users with Gmail session activity information and last month added two-step verification to Google Apps Premiere, Government, and Education edition users.

Twitter Targets 1 Billion Users, Challenging Facebook for Ads

Twitter Inc., the third-largest social-networking site, pledged to boost its membership more than sixfold to 1 billion, helping the microblogging service compete with Facebook Inc. in attracting advertisers.

Twitter will get to a billion members,” Evan Williams, Twitter’s co-founder and former chief executive officer, said in San Francisco yesterday, echoing a goal set by Facebook. Williams didn’t elaborate on a timeframe.

The company, whose users send more than 100 million short messages daily, said last month that it will seek more advertisers after a successful trial with such brands as Starbucks Corp., ESPN and Coca-Cola Co. Social-networking services, capitalizing on their millions of users, are increasingly targeting ads as a main source of revenue.

“They certainly have defied expectations,” said Greg Sterling, a San Francisco-based Internet consultant. “A lot of people saw them purely as a niche service or dismissed their capacity to have global reach. It’s within the realm of possibility that they will get to a billion users.”

San Francisco-based Twitter started a test this year with 30 advertisers, including major movie studios, Nike Inc. and Best Buy Co. Ads are displayed next to the site’s search results and by the most popular topics on the right side of the Web page. An estimated 9 percent of ads online are “touched” by a user’s mouse for an average of 43 seconds, MediaMind Technologies Inc., a maker of software for digital ad campaigns, said last month.

A Billion Users

The benefit for marketers is instant access to target groups of customers with specific messages, offers and discounts.

Facebook, the world’s most popular social-networking site, has more than 500 million users, compared with 165 million for Twitter. Facebook Chief Executive Officer Mark Zuckerbergsaid earlier this year that reaching a billion members, or about 15 percent of the world’s population, is “almost a guarantee.”

Twitter, founded in 2006, revamped its site last month to make it easier to post photos, video and maps directly on the page. The redesign gives marketers a new way to use multimedia in online promotions.

Twitter now ranks third globally among social-networking sites, topping News Corp.’s MySpace, according to ComScore Inc. in Reston, Virginia. Windows Live Profile is second.

Williams said the company is planning to offer an advertising service to small businesses on the site, which will complement ads it offers to bigger brands.