Changing GOOGLE Search Engine

This week in search 10/22/10

Posted: 22 Oct 2010 04:59 PM PDT

This is one of a regular series of posts on search experience updates. Look for the label This week in search and subscribe to the series. - Ed.

One of our core philosophies has always been launch and iterate. We’ll bring you a useful new feature or product, and then use both data and your feedback to continuously make it better. This week, we’re excited to announce three enhancements to some of the Google tools that have been around a while. So the next time you’re searching for the latest news, traveling abroad or looking for daily updates on a topic of interest—we’ve got you covered. Here are this week’s updates:

Realtime counter in search results
Since Realtime Search launched in December of last year, we’ve steadily updated the feature making it more comprehensive and easier to use. This week we added a Realtime counter underneath the News section of your search results. Now, when people on your favorite social networks are commenting on a particular topic you’ve searched for, you can easily see how many updates have been shared, all in real-time. This makes it easy to see when a news story is popular on the social web. Click the link to see the full Realtime Search results page.


Local flavor of Autocomplete, now international
It’s been more than a year since we launched localized versions of Google Autocomplete (formerly Google Suggest) that offer relevant search predictions tailored for different regions (we’re at 155 domains and growing!) More recently, we took these tailored predictions to a new level in the U.S. by targeting to specific metro areas like San Francisco and Chicago. This week, we extended these hyper-local predictions around the globe to every country that has Autocomplete. This means that the list of predictions beneath the search box will seem more locally relevant than ever.

For example, when you’re in Barcelona, Spain and you start typing [rest] there’s a good chance you’re actually looking for restaurants in Barcelona:


However, if you’re in Madrid, you’ll probably want to check the restaurants there:


Better support for news-lovers in Google Alerts
It might be hard to believe, but Google Alerts have been providing email updates on your topic or query of interest since all the way back in 2003. Over the course of the past few years, we've spent a lot of time improving the way Google Alerts works to handle very specific queries (like a business or hobby), and while we've still got a lot of work to do, we've made steady improvements in the quantity, freshness and relevance of the content that we send you.

However, we’ve found many people are specifying general topics like “finance,” “entertainment” or even simply “news.” Up until this week, Google Alerts would return a long list of content from across the web about these very broad topics. This worked, but we realized it’s probably much more helpful to send you the corresponding section from Google News, since it seems like you’re looking for a digest of the big topics of the day. So we’re now including News sections in Alerts if you enter one of the following terms like: news, world news, business, entertainment, finance, health, science, sports or technology. This allows you to have your favorite part of Google News delivered to your inbox every morning.

The week in searches
In addition to all of these enhancements, are you curious to know what Google searches shot off the charts this week? The Google Beat gives you an inside look into the pulse of U.S. searches. In this week’s edition, we cover everything from BCS Football to Snooki.

We hope you find these updates useful!

Nook Color: Barnes & Noble's $250 Full-Color Tablet With Apps, Mags and Books

Nook Color: Barnes & Noble's 0 Full-Color Tablet With Apps, Mags and Books / barnesandnobleBarnes & Noble's touchscreen Nook Color—a reading-centric 7" Android tablet—has arrived, and we're here live with the latest details.

Nook Color: Barnes & Noble's 0 Full-Color Tablet With Apps, Mags and Books / barnesandnoble

The Hardware

The new Nook sports an LG 7" 1024x600 full-color LCD touchscreen, accelerometer-enabled for both portrait and landscape orientations. The screen sports a laminated coating that should minimize glare. For storage, you'll have 8 GB of internal memory to fill, and a microSD slot for future expansion.

Nook Color: Barnes & Noble's 0 Full-Color Tablet With Apps, Mags and Books / barnesandnoble

The Interface

The Nook Color is essentially a reading-centric Android tablet with a heavily customized interface. The lower portion of the Nook Color's interface contains swipeable book (or magazine) covers, easily thrown up into the main portion of the screen for reading or sharing online with friends.

The library view categorizes your content into customized shelves (sort your newspapers by themselves, for example), along with personal doc and PDF files.

Nook Color: Barnes & Noble's 0 Full-Color Tablet With Apps, Mags and Books / barnesandnoble

The Content

• Support for the existing 2 million books in the Barnes & Noble Nook library
• Pandora streaming programming out of the box
• Facebook support
• Conde Nast and Hearst onboard
• First device to offer over 100 color newspapers and magazines (individual issues and subscriptions)
• Barnes & Noble reps are looking to foster a developer community to fill the Nook Color with its own apps
• Music playback, whether stored or streaming, will be possible while reading
• Apps that run on Android will be an "easy port" after optimization for the 7" screen, says a Nook rep, but there will be no access to Google's Android Marketplace
• The Nook Color will play "most" video formats outside of Flash

"Nook Friends" will allow readers to share their thoughts on whatever they're reading through various social networking platforms, including Facebook and Twitter. You'll be able to post your favorite quote from a novel you're reading, for example.

Nook Color: Barnes & Noble's 0 Full-Color Tablet With Apps, Mags and Books / barnesandnoble

"Nook Kids" will read selected children's books to your kids with the help of professional narrators.

Pricing and Availability

• $250, and they're "not thinking of lowering this price point anytime soon"
• Available "on or around" November 19th
• The Nook Color will be available at Walmart, Best Buy, Books-a-Million, and of course Barnes & Noble locations.

Into the cloud: Virgin America goes Google

Today, we’re excited to announce that Virgin America is the latest company to go Google and switch to Google Apps. Over the next two weeks, all of the airline’s 1,700 employees based across North America will be moving their corporate email to Gmail, and collaborating more efficiently using Google Calendar, Google Docs and Google Talk. Their migration to Gmail will cut Virgin America’s email system costs by about half on an annual basis, in addition to the long-term storage benefits where the move into the Google cloud will save them over 18 terabytes of space as the airline continue to grow and add employees.


Photos of our skywriting this afternoon

To make it easier for Virgin America make the switch, one of ourGoogle Apps Authorized Resellers, SADA Systems, will be helping them deploy Google Apps, implementing single sign-on user access so that users can use one password to log in to multiple applications, integrating with telephony (voicemail) systems and doing custom email configuration.

We asked Ravi Simhambhatla, Chief Information Officer for Virgin America to share his thoughts about why they decided to go Google:

As the only airline based here in Silicon Valley, our goal has always been to use the best in technology and design to reinvent the air travel experience for the better. We’re eager to bring the latest and greatest tech innovations not only to our guests—but also to our teammates. The transition to a cloud-based email system allows us to save costs and increase the speed and efficiency of our platforms, so we can focus on what we do best: elevating the flying experience. Google answers our data and connectivity needs better than any other system. Google Apps allow us to stay ahead of the competition by remaining flexible and efficient since we can upgrade based on the latest technology, and not be confined by budget or staffing to out-of-date systems. Once you have Google Apps, you always have the most recent version.
As a leading airline innovator, Virgin America has had a history of cloud firsts: in November 2008, Virgin America launched in-flight Internet with a first-ever "air-to-ground" video stream to YouTube Live. In June 2009, we collaborated on the Day in the Cloud Challenge, the first online scavenger hunt to be played both in the air and on the ground, and in December 2009 we teamed up to offer free WiFi to holiday travelers. So naturally, we’re thrilled to welcome Virgin America to the cloud as they join more than 3 million companies that have gone Google. To learn more about Google Apps and the companies that have switched, visit www.google.com/gonegoogle.