Helping you to stay off the road during icy conditions, a Dutch insurance company will text you a warning. Ok. But not really cutting edge is it, even from a customer experience standpoint. By extending the capability you could "confirm" that there are indeed difficult driving conditions in your location (citizen journalism), or share specifics (hyper-local), perhaps through Twitter, or re-publish this warning to others or online. A phone call that gave you the warning with the option of connecting to a pre-approved, and free taxi service would be an amazing service option. Just state your location, and we will pick you up. Now that's service.
What's with the Picture? That financial cataclysm that surrounds us now must feel a little surreal, like our world is out of control. Perhaps this is a learned response set.
