BING IS HERE --->

So, Bing, earlier known as the Kumo is finally here. Announced at the recently concluded D: All Things Digital conference, the Bing is Microsoft's
first dedicated attempt to challenge Google's domination in the search arena. And prima facie, it seems to be a very good attempt indeed if we are to go by the worldwide reviews received soon after launch. Bing is all set to replace Windows Live Search and will be fully operational, starting Wednesday - although it's available in most countries now.

Soo what is bing ???

It's now time for us to take a first look at Bing. Does it really have what it takes? Will it ever replace that Google homepage of yours? Before we delve further into this, let's just try to shake off our prejudice (is that the right term?) most people have for anything that originates from Redmond. That, coupled with the unshakable faith in Google, makes for a nice combination, which usually ends up in most of us writing off any competition (to Google) even before actually trying them out. Remember Cuil? Anyone? So, has Bing managed to catch Google with its pants down? Or is it a product you can pass? Read on.

--- THE LOOK ---^


First off, what strikes you is the look of the Bing homepage. It's loaded with nice wallpapers that seem to change on a daily basis. On a closer look, you notice that you can find the story behind the wallpaper by hovering your mouse over various "locations" on the image. The interface is quite basic and intuitive - as good as Google.

The only complaint here is the image that some people might deem is an unnecessary addition. For others, this might be a welcome change from the white, too minimalist, simple Google page.


--- Searching ----

The most important function of any search engine is the way it displays search results and Bing does it pretty well. The good thing about Bing is the way it throws the information at you in a much uncluttered, unconfused manner. The keywords you feed in are further used to "suggest" you more results. There is a related searches bar on the sides, similar to Google. As for the results, it does come up with what you are actually looking for most of the times. However, this one actually needs some time for you to "settle" in. Maybe a month down the line, we can comment if Bing can really replace Google, or even Yahoo for that matter, which if you're not aware, is in second position in the search engine segment. What we liked about the web results are the "snippets" of information that you see beside every search result link. To get an idea of

what I am talking about, take a look at the image below. Once you search for a term and get a page with the search results, all you need to do is to hover your mouse over the thin line on the side of the list, and it will display what else is there on that page. Although I am not very fond of these mouse hover initiated things, this one does it in a very unobtrusive way. Nice!

---- Bing Tips & Tricks ----

1. Use the full version of Bing

If you are using Bing outside North America, chances are that you seeing a localized version of Bing that may be missing some features. For instance, the Indian version of Bing.com doesn’t have search history and the image on the Bing home page here is not interactive as in the US version.

To explore the full version of Bing, go to this page and set English - US as your default region. You can now enjoy all the Bing features from anywhere.

2. Track Companies from the IE Favorites Bar

If you search for a company stock (e.g. GOOG or MSFT), Bing will automatically create a web slice for that company which you may then add to IE 8 and track the performance directly from the favorites bar. You need Internet Explorer 8 to try this feature.

3. Watch Preview of Hulu Videos outside US

Hulu hosts some popular popular TV shows but the problem is that you can only watch these videos if your computer has US based IP address.


However, Bing lets you watch shot previews of Hulu video even outside US. Just search for any TV show episode on Bing Videos (see example) and hover the mouse over any of the video thumbnail to watch a short clip.

4. Save and Email search results

With Bing, you can save your search history on to a local folder inside Bing or to your Windows Skydrive account. Alternatively, you may send your search queries to a friend via email or publish them on your Facebook wall via Bing. You’ll need Silverlight to share queries in Bing.

5. RSS Feeds of Search Results

Unlike Google or Yahoo, Bing offers RSS feeds for their web search results that you can subscribe to inside any feed reader. Your browser should be able to auto-detect the RSS feed of Bing pages or you can append &format=rss to any Bing search URL and convert it into a feed.


This RSS feature is not available for Image or Video search in Bing.

6. Find Pages That Link to MP3 Files or Documents

Bing (and Live Search) supports a unique "contains" search operator that lets you find web pages that contain links to particular file types.


For instance, a search like susan boyle contains:mp3 will show pages that are about the British singer and that also link to MP3 files. Replace mp3 with doc to search pages that contain links to Word Documents.

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