g.co, URL shortcut for Google websites

g.co, the official URL shortcut for Google websites

The shorter a URL, the easier it is to share and remember. The downside is, you often can’t tell what website you’re going to be redirected to. We’ll use g.co to send you only to webpages that are owned by Google, and only we can create g.co shortcuts. That means you can visit a g.co shortcut confident you will always end up at a page for a Google product or service.

Today, a new URL shortcut that will link only to official Google products and services: g.co.

There’s no need to fret about the fate of goo.gl; we like it as much as you do, and nothing is changing on that front. It will continue to be our public URL shortener that anybody can use to shorten URLs across the web.

Google's global infrastructure to offer the following benefits:

• Stability: Google's scalable, multi-datacenter infrastructure provides great uptime and a reliable service to our users.
• Security: As we do with web search, shortened URLs are automatically checked to detect sites that may be malicious and warn users when the short URL resolves to such sites.
• Speed: At Google we like fast products and we've worked hard to ensure this service is quick. We'll continue to iterate and improve the speed of Google Url Shortener.